11 treds i mobile applicatios i 2011

     15 December 2010

     Kual Gupta is the chief executive of Polar Mobile

     Kuar Gupta

     What are the mai treds i mobile applicatios What Apple, Google, Microsoft, ResearchIMotio ad other compaies will do to ifluece brad marketig ad busiess

     The followig 11 treds may affect the strategy of marketers, icludig applicatios.

     Your mobile strategy will go beyod iphoe ad ipad

     I 2011, eterprises will realize that owig iPhoe applicatios does ot costitute a real mobile strategy to achieve their goal of expadig coverage

     It is expected that there will be more tha 1 billio smartphoes by 2013, a growig market with space for may other vedors, such as Adroid, BlackBerry, Widows Phoe, Symbia, HTC ad Samsug.

     Garter forecasts that the umber of mobile app dowloads will exceed 4 billio i 2010 ad 21 billio by 2013.

     Adroid fragmets will be a major challege for all.

     Google released seve Adroid operatig systems i less tha two years (1.1, 1.5, 1.6, 2.0, 2.01, 2.1)

     Old ad low-performace adroid devices ecouter performace problems.

     Origial equipmet maufacturers such as Motorola, Samsug, lg, htc, Huawei ad Soy Ericsso have customized their adroid versios for differetial treatmet.

     Tablets will appear i every home ad will require tablet applicatios.

     I 2011, OEM maufacturers such as Apple, RIM, Samsug, LG, HTC, Acer, Cisco, Dell, Motorola, Opetop ad Viewsoic will all lauch their ow tablets.

     Tablet distributio chaels will be diversified; origial device maufacturers, wireless operators ad retailers will have more chaels to choose from.

     Apple will sell more tha 10 millio tablets ad more tha 1 millio Samsug tablets i 2010, while Garter expects to sell more tha 55 millio tablets i 2011.

     The umber of active users will be more importat tha the umber of dowloads.

     Most eterprises today do ot kow what is goig o withi their applicatios, so oly the umber of dowloads is reported.

     Improved aalysis will eable eterprises to optimize applicatios ad user experieces.

     Drive the strategy of cotiuous use; this will lead to a reductio i reveue, which will be more importat tha the strategy of drivig dowloads.

     Socializatio will distiguish betwee mobile applicatio experieces