EA加強手機和社交遊戲業務
24 Jauary 2011, 24 December 2011 (ElectroicArts), the game publishig giat, is icreasigly focusig o its social ad mobile gamig strategy as it suffers from a idustry-wide dowtur i traditioal video game sales. Studio (Redwood City), based i Redwood City, Calif., expects mobile game sales to reach $750 millio i 2011, or about 1/5 of its reveue. The compay is shiftig more resources ad attetio to social ad mobile games. The compay's digital busiess is expected to grow by more tha 30 per cet this year, with profit margis higher tha its cosole ad PC-based products as costs of producig ad distributig mobile games fall. Eric Brow (Eric Brow), chief fiacial officer of EA, said: "this is oe of the fastest-growig areas of our busiess, ad our digital reveue will reach 1 billio or more." I 2009, the compay bega supportig its mobile ad social gamig busiess, buyig Playfish, a social gamig compay, worth as much as $400m. EA also bought Chilligo, which released the popular "cut Ropequot; mobile game" i October 2010 for $20 millio. I additio to the acquisitio of mobile gamig compaies, EA is also lauchig more ad more of its ow products o mobile device platforms, ad the compay plas to release the sciece fictio horror game "Dead Space" (Dead Space) o iphoe, ipad ad other Apple mobile devices. EA is the world's secod largest game publisher, it is famous for "rock bad", "simulated life", "crazy FL" ad other best-sellig games. After fallig overall sales ad reveues, the gamig idustry has see ew hope as the popularity of smartphoes ad emergig tablet markets has brought sales back to the rise of mobile ad social games. For compaies, digital-based product developmet costs are much lower, cosumer appetites seem to be chagig, ad products such as Arage Birds (AgryBirdsquot;) are at the top of the app store rakigs. ow, game compaies believe that CD-based games are decliig ad sales of digital distributio games will rise. "at the ed of 2011, the digital busiess was much larger tha the packagig busiess," said Joh Richiro (Joh Riccitiello), EA's chief executive. "well, you kow, I thik we'll eve fid a way to sell our packaged goods i chuks, chuks, subscriptios ad microtrasactios." Gamig may be i trasitio as traditioal sources of reveue dry up, but compaies such as EA have see a large part of the future i social ad mobile gamig ad have chaged their busiess models accordigly.
相關推薦:
- 2011年手機應用趨勢
- DDB和TribalDDB贏得intel業務
- Chinapex創略發布《開放式生態,拓界數字營銷》白皮書
- AdMaster與人人網達成戰略合作,全面完善社交平台聆聽和監測
- -百度尋人-手機版上線可現場識別兒童身份
- 2010中國手機應用商店用戶增速遠超移動互聯網用戶
- ADK和Dentsu創立合作公司
- 作價6240萬上海文廣轉讓手機電視公司股權
- 2010年閱讀習慣發展趨勢:移動化和社交化
- 中美智能手機消費對比報告發布
- 中國移動開建未成年人手機上網平台
- 中國移動G3手機小人
- 中國網絡團購報告面世-手機團購用戶近2成
- 中國手機遊戲運營商今年營收有望突破45億
- 中國電信手機閱讀服務向移動聯通用戶開放
- 500億美元估值照耀Facebook光環背後的泡沫和潛力
- 一起百威,一起人人派對
- 一加手機加強營銷
- 亞克力字材料和類型有什麽要求?
- 亞克力發光字和樹脂發光字哪種好-有什麽好的辦法!