24 Jauary 2011, 24 December 2011

     (ElectroicArts), the game publishig giat, is icreasigly focusig o its social ad mobile gamig strategy as it suffers from a idustry-wide dowtur i traditioal video game sales.

     Studio (Redwood City), based i Redwood City, Calif., expects mobile game sales to reach $750 millio i 2011, or about 1/5 of its reveue. The compay is shiftig more resources ad attetio to social ad mobile games. The compay's digital busiess is expected to grow by more tha 30 per cet this year, with profit margis higher tha its cosole ad PC-based products as costs of producig ad distributig mobile games fall.

     Eric Brow (Eric Brow), chief fiacial officer of EA, said: "this is oe of the fastest-growig areas of our busiess, ad our digital reveue will reach 1 billio or more."

     I 2009, the compay bega supportig its mobile ad social gamig busiess, buyig Playfish, a social gamig compay, worth as much as $400m. EA also bought Chilligo, which released the popular "cut Ropequot; mobile game" i October 2010 for $20 millio.

     I additio to the acquisitio of mobile gamig compaies, EA is also lauchig more ad more of its ow products o mobile device platforms, ad the compay plas to release the sciece fictio horror game "Dead Space" (Dead Space) o iphoe, ipad ad other Apple mobile devices.

     EA is the world's secod largest game publisher, it is famous for "rock bad", "simulated life", "crazy FL" ad other best-sellig games.

     After fallig overall sales ad reveues, the gamig idustry has see ew hope as the popularity of smartphoes ad emergig tablet markets has brought sales back to the rise of mobile ad social games. For compaies, digital-based product developmet costs are much lower, cosumer appetites seem to be chagig, ad products such as Arage Birds (AgryBirdsquot;) are at the top of the app store rakigs.

     ow, game compaies believe that CD-based games are decliig ad sales of digital distributio games will rise.

     "at the ed of 2011, the digital busiess was much larger tha the packagig busiess," said Joh Richiro (Joh Riccitiello), EA's chief executive. "well, you kow, I thik we'll eve fid a way to sell our packaged goods i chuks, chuks, subscriptios ad microtrasactios."

     Gamig may be i trasitio as traditioal sources of reveue dry up, but compaies such as EA have see a large part of the future i social ad mobile gamig ad have chaged their busiess models accordigly.